Choosing a niche means narrowing your focus and offering your services to a specific type of client.
Remember this important quote: “If you speak to everyone, you speak to no one.” -Seth Godin
So if you try to market to everyone, the content you create won’t speak to your ideal audience, and you’ll continually find you’re attracting the wrong people.
Two Reasons Why it’s Important to Have a Niche
When you serve people who fit into your niche, it really helps with content creation. For example, my niche is real estate. This is great for two reasons. One is I create content and freebies or lead magnets that speak directly to Realtors and no one else.
Everything I put out there is helpful info and tips for people specifically in the real estate industry. And I even created a Facebook group for Realtors where I give them social media tips and advice, and I have to tell you, my Facebook group is the number one way I generate new client leads.
The second reason why I absolutely recommend you have a niche is that it streamlines your content creation. Now let me tell you what I mean by this.
Each month I create 15 Canva templates plus post captions for real estate. I customize these templates and use them for all of my real estate clients. Of course, I make each piece of content unique to each client but having these templates and content ideas really help streamline the content creation process.
I am all about working smarter, not harder – and having a niche is one great way to do just that.
Types of Niches to Consider
OK so now let’s go over some examples of the types of niches you may want to consider. There’s:
•Health and Wellness (i.e. chiropractors, nutritionists, etc.)
•Education (i.e. universities, online education, etc.)
•Pet Care (i.e. veterinarians, pet care services, etc.)
These are just a few examples of popular niches for social media managers, but the list is truly endless.
Now, I know this can be an area that people find really difficult. You may be thinking, but I can serve every type of business, so why would I narrow it down and exclude all the other businesses that I could also serve?
But again, it is very important to think about the type of people you’d like to work with – YOUR ideal client. And also know that by marketing to everyone, you are marketing to no one.
Now your ideal client can change over time, and you can always pivot. For me personally, I started out marketing to women in the health and wellness industry but then pivoted to real estate after I found I really enjoyed creating real estate content. But, and this is important, I still kept my health and wellness clients. And I also do have people come to me outside of the real estate niche who ask for my services, and I do not turn them away as long as they fit my ideal client profile.
Having a niche does not mean you exclude working with businesses in outside industries. It just means you focus your marketing efforts on one area.
By marketing to one industry – you are able to speak directly to your target audience AND streamline your business processes, but you are not excluding those from other industries who do come to you seeking your services – as long as they fit your ideal client profile.
How to Identify Your Niche
So some top tips to help you:
• Think about the kind of person you want to work with.
• Think about the kind of person you don’t want to work with.
• What kind of industries do you LOVE or have experience in?
• What hobbies do you have?
• Really think about what it is you’re passionate about and what you enjoy doing, because if you work with an industry that you’re passionate about, you’re really going to enjoy what you’re doing… and it’s also going to be easier for you because you’re going to know a little bit more about it.
If you don’t have your niche nailed down at this exact moment – don’t worry. Take some time to think about it… it may even take actually having a few clients to decide this.
Remember, you can ALWAYS pivot.
I’ve done it in business several times and it’s all a part of growing and understanding what fits you and makes you unique.
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