Wondering if Instagram is worth your time as a real estate agent? Our answer is: absolutely, yes! Here are three reasons why IG is the place to be for realtors:
1️⃣ It’s easy to tap into your local demographic – Use local hashtags, tag other local businesses, and always set your location in posts. Instagram makes it very simple to build a local community on the platform (and as a realtor, marketing to a specific location is essential).
2️⃣ Your audience is already here – According to Instagram, its social media presence currently brings with it over 1 billion active users. Of those millions of people, over 500 million are on the platform on a daily basis. With that many available eyeballs, there is no limit to the success a business can reach with a dedicated Instagram strategy.
3️⃣ You can easily interact directly with your target audience – Instagram is a platform for users to like, comment, and share their favorite posts. The more likes and comments you get, the more visible your business becomes. One key to having success on Instagram is taking the time to regularly engage. I suggest spending at least 10 minutes daily on engagement.
Do you have an Instagram content strategy yet? Grab our free guide to the 10 posts every real estate agent should have on repeat👇🏻