Why Blogging is Important for Realtors

What NOT to post on social media
Real Estate posting checklist
Creating your real estate brand
Now Trending:
I'm Natalie!

- a social media expert passionate about helping others learn how to harness the power of social media to grow their brand!


Ready to Grow on Social Media?

tell me more

Become a My Porch Social Member!

Most real estate agents today recognize the importance of having a web presence in building a successful business. Just as with social media posts, blogging allows you to give value to your target audience by regularly offering up free advice. Blogging is a great way to stay top-of-mind for your audience and works as a relationship-building tool. Here are three reasons why we think blogging is a MUST for realtors:

1. It positions you as an expert

Keeping a regular real estate blog allows you to show off your expertise as an agent. Blogging about topics within your niche market will help you establish yourself as an expert. For example, if you target first-time buyers in Denver, you might do a blog post that highlights the best neighborhoods for young professionals in the city. You’ll come across as the knowledgable real estate expert that you are, and become the go-to agent in your community.

2. Blogging drives business

The internet is where most people start their home searches. By building a blog that people gain value from and like to read, you’ll be increasing your online presence, which drives business. One of the biggest factors Google uses to rank websites is the content they provide. Search engines want to satisfy searchers, so if you have valuable, consistent information on your site, you will appear higher in search rankings. The more you appear in searches, the more you’ll see client conversions.

3. You’ll add value

Through blogging, you are providing a service. And as a realtor, you’re here to serve! Make each post informative or inspirational. New blogs will also give you fresh content to post to social media and share with your email list. We recommend writing at least one blog post per week and then reusing that same blog content on social media and email marketing. Think of blogging as the longer, more in-depth version of your social posts that week.

Interested in learning more about blogging, social media, and real estate marketing? Head over to our free Facebook group for more great tips!

+ show Comments

- Hide Comments

add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Browse By Category







so hot right now

I'm Natalie.

I'm a marketing expert, passionate about helping business owners like you harness the power of social media to grow your brand!

more about me

hey there!

Social Media Manager Launch Kit

get it now

Freebie ✨

10 Canva Templates for Real Estate

Grab it!

Top Resources

for social media managers

For real estate agents

10 Posts Every Agent Should Have on Repeat

Grab it!

Freebie ✨

For real estate agents

For real estate agents

Freebie ✨

Want to learn how it's done?

We have a course for that! Join the many agents who have enrolled in Socially Inclined Realtor and seen explosive growth in their businesses!

Learn More!

Online Course

Socially Inclined Realtor

Helping real estate pros grow on social media so they can gain new clients and live a life they love!


My Porch Social

follow along 
on Instagram:




© My porch Social EST. 2021