Real Estate Social Media

How to Grow on Instagram… Without Reels

What NOT to post on social media
Real Estate posting checklist
Creating your real estate brand
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If you’re like me, Instagram Reels feels more like an obligation than a fun way to show up on social media.

The fact is, Reels will accelerate your growth on Instagram and put you in front of new audiences, so I do make sure to show up on Reels every so often.

However, the good news for those of us who don’t like to dance on camera is this ➡️ Reels aren’t the only way to grow on Instagram!

There are still tons of strategies to help you build relationships and grow your business using Instagram.

Here are my top three:

1️⃣ Be Consistent

Probably the best social media advice I can give is to show up.

➡️ Even when you feel you aren’t getting results
➡️ Remember organic social media growth takes time

In fact, the vast majority of people are “lurkers”, often myself included!

✨ When you appear consistent on social media, you come across as being reliable in business.

So show up with valuable content ➡️ the results will naturally follow.

2️⃣ Show Your Face

You need to show people who you are and what it’s like to work with you.

Building that like, know, trust factor is key because people are much more likely to work with someone they know.

If you’re able, I recommend having a brand photoshoot. But if you’re not quite there yet, selfies and pictures with family and friends also work great!

Give us a glimpse into your life and let us get to know who you are and what you stand for.

3️⃣ Engage Every Single Day

Follow new accounts, comment on posts and stories, and respond to comments and messages! I recommend taking 10-15 minutes a day to engage on Instagram. When you do this consistently, I guarantee you will see growth!

OK, those are my top three tips for growing on Instagram without using Reels. Which will you try first?

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