Are you struggling with what to post on social media? Here’s a tip: Your social media posts should always fall under one of the four content pillars – Educate, Engage, Entertain, Inspire.

Content Pillars

Remember that in order to build an online network you cannot be selling, selling, selling. Instead, consistently give away valuable advice to your target audience. Some examples of this include:

• Expert Tips and Advice – buying and selling tips, financial tips, home staging tips, how to boost curb appeal, etc. As a realtor you are a wealth of knowledge. Share these tips regularly to establish yourself as an expert in your field and give value to your target audience.
  
  
• Behind the Scenes – People are on social media to be social. They want to get to know you – not just what you’re selling. Give us some insight to who you are by taking us behind the scenes! Examples of this are: setting up for an open house, working in your office, hobbies, recipes, family/friends. It is up to you how personal you get on social media, but you do need to GET SOCIAL and share your personality. Regularly show your face on your accounts and share a few personal items about yourself.
  
  
• Ask Questions for Engagement – Give your audience the opportunity to engage with you by asking questions. Examples of this are: this or that, home decor, dream home, favorites books/movies, ask for or share recipes. This is a way to engage with your audience. Learn about them, and also share your answers so they can get to know you!
  

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