Are you struggling with what to post on social media? Here’s a tip: Your social media posts should always fall under one of the four content pillars – Educate, Engage, Entertain, Inspire.
Remember that in order to build an online network you cannot be selling, selling, selling. Instead, consistently give away valuable advice to your target audience. Some examples of this include:
- Expert Tips and Advice – buying and selling tips, financial tips, home staging tips, how to boost curb appeal, etc. As a realtor you are a wealth of knowledge. Share these tips regularly to establish yourself as an expert in your field and give value to your target audience.
- Behind the Scenes – People are on social media to be social. They want to get to know you – not just what you’re selling. Give us some insight to who you are by taking us behind the scenes! Examples of this are: setting up for an open house, working in your office, hobbies, recipes, family/friends. It is up to you how personal you get on social media, but you do need to GET SOCIAL and share your personality. Regularly show your face on your accounts and share a few personal items about yourself.
- Ask Questions for Engagement – Give your audience the opportunity to engage with you by asking questions. Examples of this are: this or that, home decor, dream home, favorites books/movies, ask for or share recipes. This is a way to engage with your audience. Learn about them, and also share your answers so they can get to know you!
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