Here’s something I wish more people understood 👉 when you cater to everyone, you attract no one.

When I first launched my social media manager business as a side hustle in 2020, I had a really hard time with the concept of choosing a niche.

I knew I could help all types of businesses grow on social media, so why would I choose just one industry to work with?

Here’s what I quickly learned 👉 Choosing a niche makes building a business easier and faster by:

✨Allowing you to concentrate your efforts on a single area of expertise.

✨Connecting you with a focused and interested audience.

I chose real estate as my target industry… and you guys, as soon as I started speaking directly to Realtors in my social media content and marketing, my business grew exponentially.

Don’t get me wrong, I still take on clients outside of my niche… ➡️ but having a target audience in mind when networking and creating content for my brand has done wonders.

I want to know: do you have a niche? Tell me about it in the comments! 👇

AND make sure to grab my free guide on becoming a social media manager for more tips!