Lead generation is essential to preparing your business for long-term success. Done right, real estate lead generation will take your business to the next level; helping it flourish with a continual stream of new potential clients. That’s why we put together a FREE guide for realtors with our top four tips for consistently bringing in new leads:
Your goal should be connecting with people, not selling real estate. When you make this a priority you will naturally see your network expand.
The easiest way to make natural connections is to think about where you already go on a consistent basis. Some examples include the gym, local coffee shop, restaurant, or a place centered around any hobby you already have. Strike up conversations about the topic or place you are at. Don’t bring up real estate unless the people you are connecting with ask what it is you do.
Remember this: people don’t like being sold to. People do like making connections with others who share common interests. Build relationships with others and then you will become the first person they think of when it comes time for them to buy or sell.
Along with making in-person connections, you’ll also want to consistently find ways to connect with people online. A great way to do this is by starting your own Facebook group. Again, think about your interests and create your group around one of your hobbies. Examples of this include gardening, recipes, fitness, your community, motherhood, fatherhood, dogs, etc. By creating a group centered around a topic other than real estate, you are able to make organic connections with people who will now have the opportunity to get to know, like, and trust you. When it comes time for them to buy or sell, or if they simply have a question about real estate, they will think of you first because they know you and trust you.
We Have Two More Lead Genereation Tips!
Have questions about marketing your real estate business? We’re here to help! Let’s schedule a time to chat.