What NOT to Post on Social Media

What NOT to post on social media
Real Estate posting checklist
Creating your real estate brand
Now Trending:
I'm Natalie!

- a social media expert passionate about helping others learn how to harness the power of social media to grow their brand!


Ready to Grow on Social Media?

tell me more

Become a My Porch Social Member!

From short-form videos to branded content, we’re constantly talking about what you should be posting on social media. But it’s also important to take a look at the other side of things. Here are some items we believe real estate professionals should NOT be posting to social media:

  1. Selling Your Services Too Often – A good social media strategy consists of giving value, value, value to your target audience. You should rarely be straight-up selling your real estate services. Examples of selling posts include phrases like: working by referral, who do you know that I can help, or contact me for your real estate needs. It’s OK to throw selling posts into your lineup every so often, but make sure these types of posts also give value to your audience rather than just selling your services.

  1. Only Using Static Photos – In order to get the most reach on social media, make sure you’re posting a mix of content such as posts, carousels, stories, and reels. Facebook and IG will reward you for this by favoring you in the algorithm and putting your content in front of fresh eyes. Video is a great way to get seen by audiences that never would have found you otherwise.

  1. Exclusively Posting About Business – Building the like, know, trust factor with your social media audience is absolutely critical in growing your community and gaining new leads. If you’re only posting about business that means you’re never allowing people to get to know you. Instead of only posting your listings, make sure you add some personal touches into the mix such as behind-the-scenes, community spotlights (and why YOU love the community), and local business spotlights. This gives people a glimpse of the person, not just the realtor.

Did you enjoy these tips? Make sure you join our FREE Facebook group for even more helpful tips on how to grow your real estate business.

+ show Comments

- Hide Comments

add a comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Browse By Category







so hot right now

I'm Natalie.

I'm a marketing expert, passionate about helping business owners like you harness the power of social media to grow your brand!

more about me

hey there!

5 Summer Instagram Posts for Agents

get it now

Freebie ✨

10 Canva Templates for Real Estate

Grab it!

Top Resources

10 Posts Every Agent Should Have on Repeat

Grab it!

Freebie ✨

Freebie ✨

Want to learn how it's done?

We have a course for that! Join the many agents who have enrolled in Socially Inclined Realtor and seen explosive growth in their businesses!

Learn More!

Online Course

Socially Inclined Realtor

Helping real estate pros grow on social media so they can gain new clients and live a life they love!


My Porch Social

follow along 
on Instagram:




© My porch Social EST. 2021